It's Here! Olaplex at TONI&GUY Salons

Get ready, TONI&GUY family, because this is BIG!

The moment we've all been waiting for is here! Olaplex is officially available at select TONI&GUY salons. This revolutionary formula has already transformed the hair colour game and is about to amp up the services TONI&GUY can offer to its clients.

Olaplex is the key to reducing breakage and protecting hair during the colouring process and helps colour last longer afterward. The only product of its kind, Olaplex works proactively to repair any damage caused by chemical processes before it occurs. It is also free of silicone, sulfates, phthalates, DEA, aldehydes and is never tested on animals, which is all the more reason to love this incredible product!

In case you thought Olaplex is utalized soley for chemical services, think again. Olaplex's bond building properties help improve the health of hair and can even be applied during a haircut. 

To celebrate this obviously momentous occasion, we've put together a list of a few important things you should know about Olaplex: 


  • Olaplex is a three step bond multiplying system designed to strengthen the hair.
  • It contains a single active ingredient, Bis-Aminopropyl Diglycol Dimaleate.
  • It works by finding single sulfur hydrogen bonds and cross linking them back together to form disulfide bonds before, during, and after services. 
  • Olaplex can be used for a variety of services other than colour processes including keratin treatments, relaxers, manageability treatments, perm prep, standalone strengthening treatments, and even beard treatments.
  • Olaplex has 8 worldwide patents soon to be published.
  • Olaplex No. 3 is a take-home treatment to help keep your hair strong and healthy between salon visits.


We are so excited for this launch and the ability to offer even better services for our clients! Be on the lookout for Olaplex in your nearest TONI&GUY salon.